Not tickled pink by the new logo

COMMUNITY leaders have reacted furiously to the design and cost of the new London 2012 Olympic Games logo.

Costing £400,000, the jagged emblem is based on the number 2012 and comes in a series of shades of pink, blue, green and orange. Games officials said it will ‘evolve’ in the run-up to the Games.

London Mayor Ken Livingstone blasted the animated version of the logo over concern it could spark epileptic fits.

He said: “I would not pay a penny for making such a catastrophic mistake – this is a pretty basic thing.”

The word London and the Olympic rings are included in the first two digits of the new logo but critics claim they are oblique and obscured.